Over a decade ago, a creative bond was formed between
Christian Rich (brothers Taiwo and Kehinde Hassan) and
Luca Gnecchi Ruscone, founder of the renowned Italian eyewear
brand L.G.R. What began as a shared appreciation
for craftsmanship and design evolved into something
greater , a deep creative friendship built on
mutual respect and innovation.
Seven years ago, after the success of the
limited-edition L.G.R for Christian Rich sunglasses,
Luca encouraged the duo to launch their own line.
Whether through white label or direct collaboration,
Luca made one thing clear: he believed in their vision.
That seed became Cactus Flowers , a lifestyle
brand founded by Taiwo and Kehinde, known for its
elevated aesthetic rooted in culture, music, and
forward thinking design.
Before launching Cactus Flowers, the Hassan
twins built a legacy in music as Christian Rich,
producing for and collaborating with icons such as
Drake, Childish Gambino, J. Cole, Pharrell Williams,
Earl Sweatshirt, Vince Staples, Snoh Aalegra, and more.
Their creative journey spans music, fashion, and visual
storytelling, with Cactus Flowers as their evolution into
physical expression and brand identity.
The collaboration between Cactus Flowers and L.G.R is
more than a product , it’s a celebration of enduring
friendship, timeless design, and the global creative spirit
that defines both brands.